To view the work
behance.net/halabassar
This will create an email to tahiy@halabassar.com
Highlights
- In 2022 and as part of the VICE team, Hala was amongst the chosen team to launch KSA’s Founding Day. This involved being part of deep historical and cultural research in order to craft creative Arabic messaging that connects to the Saudi audience.
- In 2019 and as part of the R/GA London team, she named and created the brand voice for Kuwait’s first Digital Bank, Weyay, while overlooking how the content unfolded across the user journey in the application.
- In 2018, Hala worked with Prisme to set the tone and create official content for Abu Dhabi’s first Interfaith Alliance for Safer Communities.
- In 2015, she became the no.1 highest contributor for the Arabic language in the Google Translation Challenge i/o. Between 2016-2018, she volunteered at TED conferences for different subtitle talks in Arabic.